Archive for March 14th, 2011

With mail costs up and response rates down, many of us have turned to electronic marketing as a compliment to our direct mail efforts and in some segments replacing direct mail entirely.  The Direct Marketing Association (DMA) has published its Quarterly Business Review, which indicates that 54.7% of marketers surveys reported revenue increases as a direct result of electonic marketing efforts compared to the same period in 2009.   Social, search and mobile generated the largest increase in ROI.  Highlights from the report are included in an Article in the March 11, 2011 Online BtoB Publication.

First, we are curious to see if you are experiencing similar results in the insurance marketplace?  Secondly, are there any specific cohorts that are apt to engage through the digital model? And finally is is offer or product specific. i.e., 1 step vs lead generation and or/guarantee issue vs. underwritten?

We would like to hear from you with you on your experiences.

A prudent question is one-half of wisdom-Francis Bacon

George Bode

Developed by: MindStreams