With Mother’s Day just passing, I came across this Article which highlighted a study conducted by The Penn Mutual Life Insurance Company which reported that women tend to significantly underestimate their monetary value to their family for the work the perform in the home.  Men on the other hand tend to overestimate their monetary value for work associated with managing the household.  The result is women often neglect taking this into consideration when buying life insurance, which could be devastating to the family in the event they die prematurely.

What does that mean for marketers of insurance?  Opportunity.  This opportunity will best be met with education.  Marketing pieces designed to address this issue that is then segmented to women.  As insurance marketers we have to stay out in front of these issues and address them to ultimately best suit our potential clients.

Curious if any of you reading this blog are using needs/topics like this to zero in on your segmented marketing.  Please share if you do.

The article can be found by Clicking Here

It takes as much energy to wish as it does to plan- Eleanor Roosevelt

George Bode

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