Archive for May, 2011

I have just discovered that May is Disability Insurance Awareness Month–who would have guessed it.  Had I not come across this Article I would have never guessed it.  It is not as though we see a lot of public service announcements about the importance of  insuring ones most important asset–their ability to earn a living.  As an industry, we certainly see a lot more promotion and advertising for home and auto insurance and even life insurance, but I do not recall ever seeing a commercial or public service announcement about disability insurance.  Education is key, and as marketers of disability insurance we all need to do a better job promoting one of the most valuable insurance protections available-disability income.  Had I known May was dedicated to Disability Insurance Awareness, I would have encouraged our clients to promote it through their marketing and sales efforts.  I trust there are plenty of resources available that could be used in conjunction with your marketing highlighting the fact that May is Disability Insurance Awareness Month.  Next year we will be sure not to miss it. Your thoughts?

Cleverness is not wisdom–Euripides

George Bode

With Mother’s Day just passing, I came across this Article which highlighted a study conducted by The Penn Mutual Life Insurance Company which reported that women tend to significantly underestimate their monetary value to their family for the work the perform in the home.  Men on the other hand tend to overestimate their monetary value for work associated with managing the household.  The result is women often neglect taking this into consideration when buying life insurance, which could be devastating to the family in the event they die prematurely.

What does that mean for marketers of insurance?  Opportunity.  This opportunity will best be met with education.  Marketing pieces designed to address this issue that is then segmented to women.  As insurance marketers we have to stay out in front of these issues and address them to ultimately best suit our potential clients.

Curious if any of you reading this blog are using needs/topics like this to zero in on your segmented marketing.  Please share if you do.

The article can be found by Clicking Here

It takes as much energy to wish as it does to plan- Eleanor Roosevelt

George Bode

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