Find a niche; fill a vacuum. These were our thoughts when Cranbury began in 1993, and opportunities presented themselves in two different and distinct venues: the senior and affinity markets. We felt these disciplines were poorly served in terms of product development and marketing support. Our assumption: we could fill the void due to our backgrounds and expertise. Our target market was and remains national, regional and/or state administrators whose focus is professional associations and affinity groups. We currently have over 50 clients nationwide and in each instance we’ve increased premium, reduced expenses, enhanced market viability and helped them succeed in this very competitive new millennium.

Utilizing decades of industry experience and functional expertise, CPS has worked with our clients to enable them to move beyond traditional solutions and develop new insights and customized solutions that result in lasting competitive advantage for all parties. Since we do not perform third party administration or serve as a producing agent, we do not represent any competition or conflict with our clients.

We think creatively and partner with our clients to identify their highest value opportunities, and address their most critical challenges. Every solution we propose is informed by a combination of in-depth research and rigorous analysis, and is tailored to the dynamics of their organization.
How does CPS succeed in creating these new and customized insurance solutions? By drawing on its longtime partnerships with some of the world’s most reputable carriers, including:

  • American General
  • INGStandard of Oregon
  • Prudential
  • Hartford Companies
  • Metropolitain
  • John Hancock
  • Reliance
  • One Beacon
  • Zurich