Welcome to Cranbury Professional Services!

For more than 16 years, CPS has been a solutions based full service consulting and insurance placement firm specializing in the group association and special risk marketplace. Our abilities as a firm are broad and deep, with proven successes that have helped establish us as a trusted resource for innovative ideas and unique solutions, and as a high-value partner for our group association and insurance company clients. Check our website regularly to find useful information about some new and innovative revenue generating ideas.

According to a survey conducted by Gen Re, there was an increase in Individual Disability Sales.  Data from the report was published in the online edition of Insurance and Financial Advisor. The article can be found by clicking Here.  This is very positive news for those involved in disability sales.Whether you are selling an Association or Individual product,  the demand exists, thus opportunity for new sales and revenue.

Click Here for the article.

Have you seen an increase in your disability sales in 2011?  If so did you do anything different from years past?

George Bode

One of the most controversial and sticking points in the health-care bill known as the Patient Protection and Affordable Care Act is the individual mandate.  As we are all aware this is the part of the bill which requires all citizens to purchase health insurance or be fined by the Federal Government.  When the Supreme Court hears the challenging arguments to the constitutionality of the Act, many feel this may be the one piece that gets overturned.  This issue continues to gain steam in the debate and fight to overturn the Act.  I came across this Article in the online Wall Street Journal, which offers an opinion on both sides of the issue from two very different points of view.  This has clearly become a very partisan issue, with both sides offering up “the facts” and “the data”, supporting their position.  I would like to hear from you and what your opinion is on the mandate, and how it may or may not impact your business.

Click Here for Article.


Business, that’s easily defined – it’s other people’s money-Peter Drucker

As direct marketers in the insurance space, we have all faced the dilemma of how to position our products and services with regards to a tightly controlled message.  Often times, we slip back into the habit of trying to do too much with a campaign, too many products too many options etc., which ultimately just confuses the recipient.  I found this Article in BtoB which nicely provides a brief case study dealing exactly with this issue.  My favorite and most affirming comment by the author Jon Vanzile was:  ”This is partly because it’s much harder to sell a prospect than an existing customer. So once you bring someone into your company’s fold with a highly targeted, product-specific campaign, you can concentrate on the upsell.”  We all know this, the question is are we putting this into practice on a day to day basis.  Are your campaigns focusing on a core product and offer that sells best, with the anticipation that once you have that insured on the books you can ultimately go back to upsell and cross sell?

Please share your thoughts or experiences.

Click Here to see entire article.

As a small businessperson, you have no greater leverage than the truth- John Greenleaf Whittier


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